WOW! I love the fresh, vibrant tone of Greenery that is Pantone's Colour of the Year for 2017. It is georgeous. Being mid-spectrum it is going to an extremely flexible colour to use. Definitely on my 'to buy' list of paints.
According to ArtLyst Pantone's Colour of the Year has a massive impact on the design indsutry. So we can expect to see it appear on a huge range of products over the year. As the colour of the year Pantone insists that it is also a symbolic selection, 'a colour snapshot of what we see taking place in our global culture that serves as an expression of its mood and an attitude.'
Known as the ‘fulcrum colour’, green is the midway colour on the spectrum. Neutral in temperature, green brings physical equilibrium where positive and negative are balanced.
Green has a strong kinship with Nature, helping us connect and empathise with others and the natural world. Instinctively we seek green when under stress as it creates a feeling of relaxation, calmness, space and balances the emotions. Because of this green is one of the major healing colours.
In Buddhism, vernal green is the colour of life and pale green the kingdom of death and everything pertaining to death. In Christianity, vernal green represents immortality and hope, the growth of the Holy Spirit within humans, life and spring. Green was the colour of the Trinity and the Epiphany in Medieval times. For Celts, green symbolised the Earth Goddess. Green marked the beginning of the ‘Great Work’ for alchemists and was used in preparation for transmutation of base metals into gold.
Green symbolism, extract from 'The Hidden Geometry of Life'.
Greenery is a fresh and zesty yellow-green shade that evokes the first days of spring when nature’s greens revive, restore and renew. Illustrative of flourishing foliage and the lushness of the great outdoors, the fortifying attributes of Greenery signals consumers to take a deep breath, oxygenate and reinvigorate. Greenery is nature’s neutral. The more submerged people are in modern life, the greater their innate craving to immerse themselves in the physical beauty and inherent unity of the natural world. This shift is reflected by the proliferation of all things expressive of Greenery in daily lives through urban planning, architecture, lifestyle and design choices globally. A constant on the periphery, Greenery is now being pulled to the forefront – it is an omnipresent hue around the world. A life-affirming shade, Greenery is also emblematic of the pursuit of personal passions and vitality.